Season’s Greetings… using viral video marketing

How to spread some seasonal cheer with video..

The festive season is a time for keeping in touch, entertaining and being social – and if you’re a business, there’s an easy way to achieve all three in one simple step – with an effective video marketing campaign!

Video PromotionIt’s all too easy for your messages to get drowned out over the festive season. All of us get bombarded with a avalanche of seasonal marketing material and we don’t have the time (or inclination!) to take notice of much of it. So how do you give your marketing messages the edge?

We think that these days, you need to get social, be different, give people something that hooks them in quickly and something they want to share with their friends, family and their online communities.

Video marketing has exploded over the past couple of years and we’re completely convinced (and the stats back us up!) that effective video content can literally speak a thousand words. We’re not talking about putting a video ad on TV (although that can be effective too if you have the budget), we’re talking about short, entertaining web videos that captivate viewers, combined with short ‘teaser’ clips to spark interest on social media and easy-to-access mobile video.

Santa’s journey through the skies goes viral….

Here at Pure Brand Media we’ve been lucky to have had the chance to channel our inner ‘Disney’ this year. We have had the pleasure of working with some fantastic clients to develop seasonal video marketing campaigns that help promote events, destinations, products and services.

And there have been some impressive results. We’re talking views in the tens of thousands, media coverage and significant social sharing.

Putting on some panto promotion….

We really enjoyed creating this web video to promote this year’s panto for the Capitol Theatre panto – and we also went social with a selection of shorter backstage clips and soundbites with the cast to build an audience.

For more information about video marketing take a look at our recent blog, get in touch or follow us on Facebook 

Or if you’d like to find out how video marketing campaign could help your business all year round, then ask about forthcoming dates and venues for our acclaimed Video Marketing and the Media course.

Merry Christmas and a Happy New Year! 🙂